01
Building Material Distribution
Before
Loss-making
After
Turned around, now profitable.
VIRTUAL CFO · SAUDI ARABIA
CFO-level thinking that every business deserves: an experienced CFO working with you on a fractional basis, with a clear view of cash, margin, cost and growth, and twenty years of Saudi experience behind it.
Three seats. Different responsibilities.
01 / Bookkeeper
02 / Accounts Team
03 / CFO
Saudi business experience
01
Before
Loss-making
After
Turned around, now profitable.
02
Before
Needed internal restructuring
After
Profits in the millions when the market grew.
03
Before
Demand falling
After
Right-sized, now profitable.
04
Before
Needed internal restructuring
After
Turned profitable as the market grew.
05
Before
Over-built for current volume
After
Right-sized, new product launched, set for profit.
06
Outcome
Built an offshore/virtual finance team operation that saved significant costs and accelerated reporting.
~20
years in Saudi Arabia
12
years leading group finance
150+
companies advised on IFRS
5
years in audit at EY
One-time assignments
These are the specific areas where I have most often been brought in to fix something concrete. A clear scope, a defined timeline, practical action. If your problem isn't on the list, tell us anyway.
A 13-week view of cash and the actions needed now.
Find where profits leak and where pricing can improve.
Align your cost structure with current demand.
Test the numbers behind your next stage of growth.
Prepare forecasts and financial packs for funding discussions.
Get management accounts and decision-ready reporting in order.
Resolve gaps in ZATCA, VAT, Zakat and IFRS readiness.
Structure an offshore team and streamline reporting workflows.
Ongoing partnership
A CFO working alongside you and your leadership team, month after month — the strategic finance leadership a growing company needs, without a full-time CFO's cost.
Turn your business plan into a costed roadmap: targets, milestones, funding needs and the decisions that unlock each stage.
A rolling 13-week cash view, a clear read on where margin is won or lost, and early warning before a problem reaches the bank.
Test the numbers behind expansion, new markets, new products, acquisitions and capital spend before you commit.
Own the lender conversation: structure the facility, prepare the financial pack, negotiate terms, and keep investors informed.
Monthly management packs and a small set of KPIs that you, your board and your partners can act on.
Keep your ZATCA, VAT, Zakat, IFRS and audit position in order, with the risks that could hurt the business surfaced early.
Structure, coach and lead your finance function, with AI applied to reporting and workflows so your team moves faster.
Regular working sessions with you and your leadership team, present at the moments that actually matter.
About
Almost two decades in Saudi Arabia, from auditing companies to sitting beside the CEO who runs one.

After all those years inside one group, I've seen how much a CEO gains from a finance head who thinks like a partner in the business. Most growing companies in the Kingdom never get that. They have accountants who record the past, but nobody who helps the owner decide what to do next. I want to change that.
Five years in audit, across a wide range of Saudi businesses.
Twelve years leading finance for a group, on the senior management team and working directly with the CEO and Board.
Advised more than 150 companies on IFRS and actuarial valuation.
Bringing group-level finance leadership to the CEOs of growing Saudi companies.
In 20 minutes we'll look at where your finance function is today and whether a Virtual CFO is the right next step. No obligation.